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The Color XG 
Love Your Color

Updated Imagery - Creative Direction

Photographer: James Houston

Art Direction: Russel Koza

Media: James Houston


For this collection the objective was to create a new look for this professional hair color brand, with imagery that is friendly, approachable, and showed the full range of color possibilities. When casting the models, I chose individuals that could represent the brand on their own or look like a group of best friends, bringing a fun and youthful atmosphere to the images.

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