Awapuhi Wild Ginger

Brand Refresh - Creative Direction

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Photographer: Daniella Midrange

Art Direction:  Jenna Walsh

Media: Darren Tieste

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My goal for this collection was to create refreshed imagery for this elevated brand and tie it to its Hawaiian heritage in a sophisticated way. The palms are a nod to the tropics yet still feel chic and high-fashion for a discerning customer. I chose simple, understated wardrobe to let the hair shine.