Paul Mitchell
Muted Metallics

Shade Launch - Creative Direction

Photographer: Darren Tieste

Art Direction: Russel Koza

Media: Darren Tieste

With the launch of three fashion hair color shades—Rose Gold, Lavender and Silver—I wanted to create imagery that is both whimsical and beautiful. With fine, feminine details, the imagery shows how non-traditional hair color can still be pretty for every day.