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Paul Mitchell
Muted Metallics
Shade Launch - Creative Direction
Photographer: Darren Tieste
Art Direction: Russel Koza
Media: Darren Tieste
With the launch of three fashion hair color shades—Rose Gold, Lavender and Silver—I wanted to create imagery that is both whimsical and beautiful. With fine, feminine details, the imagery shows how non-traditional hair color can still be pretty for every day.
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