Paul Mitchell
Clean Beauty

Creative Direction

Photographer: Darren Tieste

Art Direction: Iris Arnaud

Media: Darren Tieste

 

For the launch of a brand new product line, Clean Beauty, I chose a soft color palette and approachable hair and makeup for a fresh, youthful vibe. The imagery and media complemented the packaging and related branding, adding playfulness and whimsy to the overall aesthetic.