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Paul Mitchell
Clean Beauty
Creative Direction
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Photographer: Darren Tieste
Art Direction: Iris Arnaud
Media: Darren Tieste
For the launch of a brand new product line, Clean Beauty, I chose a soft color palette and approachable hair and makeup for a fresh, youthful vibe. The imagery and media complemented the packaging and related branding, adding playfulness and whimsy to the overall aesthetic.
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